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Easy Notes - By Manoj Singh
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IRR Formula
C alculation of IRR ( Internal Rate of Return ) is bit tedious so i have tried to break the steps in simpler and easy to understandable ...
WACC - Weighted Average Cost of Capital
WACC stands for W eighted Average Cost of Capital . This is also referred as MCC (Marginal Cost of Capital). In simple words, this is g...
Online Marketing
Definition Marketing your products or services through online tools (internet based) to reach out at your targeted customers is often ...
BCG Matrix
Overview This matrix was developed by Mr. Bruce Anderson of Boston Consulting Group (BCG) in 1970’s . Through this matrix, large busine...
Cash Flow Calculation - Capital Budgeting
Basic principles which should be kept in mind while calculating cash flows are mentioned below. 1. Incremental approach While calcu...
Vertical Integration
There are various activities involved in order to make the final product available to customers & most of the companies generally invo...
Three Generic Strategies
A fter understanding the five forces model, it becomes extremely important for you to understand three strategies propounded by Michael ...
SWOT Analysis
SWOT (Strengths, Weakness, Opportunities & Threats) analysis is a business planning tool to assess the overall situation of the i...
Marketing Myopia
This term was propounded by Theodore Levitt in 1960’s and became most popular when it got published in Harvard Business Review (HBR) ma...
Internal Rate of Return - IRR
I nternal R ate of R eturn is one of the most frequently discussed discounted cash flow technique in capital budgeting. This is one of t...
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